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At Wonders Fashion (“Wonders Fashion”, “we”, “us”, or “our”), we value your privacy. This Privacy Policy outlines how we collect, use, disclose, and retain personal information through our various services, including:

  • Our websites and digital properties (including apps) that link to this Privacy Policy
  •  Our style lounge
  • Orders fulfilled for our partners
  • Surveys and consumer research activities
  • Promotions, sweepstakes, and contests
  • Marketing activities, including newsletter subscriptions
  • Our Wonders Fashion Concierge service
  • Our social media accounts

Collectively, these activities are referred to as the “Service”.

Your Consent

By providing your personal information to Wonders Fashion, you consent to our processing of your information as outlined in this Privacy Policy and as permitted by law. If you do not agree with the terms of this Privacy Policy, please refrain from providing us with your personal information.

 1. Personal Information We Collect

Information You Provide:
You may provide us with personal information through the Service, including:
  • Contact Data: Your name, email address, billing and mailing addresses, and phone number when you purchase products or services, contact us through Wonders Fashion Concierge, or create an online account.
  • Profile Data: Information such as your username, password, age, date of birth, gender, preferences, saved items in “My List”, and participation details in events or promotions.
  • Communications: Data from interactions, including messages exchanged through Wonders Fashion Concierge and social media. We may record these communications for quality assurance.
  • Research Data: Information from your participation in surveys or research activities, including responses, interviews, and recordings.
  • Payments and Transactional Data: Information necessary for processing orders, including payment details and purchase history.
  • Marketing Data: Preferences regarding communication about our products and services.
  • Job Application Data: Information related to job applications, including credentials and employment history.
  • Other Information: Any additional information collected that is not explicitly listed here.

Third-Party Sources:
We may combine your information with data obtained from third parties, such as:

  • Public Sources: Information from social media and news sites.
  • Business Partners: Data from marketplaces, joint marketing partners, and influencers.
  • Data Providers: Demographic and other user information from data licensors.
  • Users of the Service: Information shared by other users for purchases or referrals.
  • Third-Party Platforms: Data from social media accounts you choose to connect.

Automatic Data Collection:
We and our partners may use cookies and similar technologies to collect information about your device and online activity, including:

  • Device Data: Information about your device, operating system, browser type, IP address, and location.
  • Online Activity Data: Details about your browsing history, page views, and interactions with our websites.
  • Security Footage: Surveillance footage from our stores and offices.

Information About Others:
If you provide us with information about friends or family (e.g., for shipping purposes), please ensure you have their consent and inform them about this Privacy Policy.

 2. Cookies and Similar Technologies

Our websites and communications may use cookies and similar technologies, such as web beacons and pixel tags, to enhance your experience. These tools help us improve our products, measure effectiveness, and personalize content.

You can manage cookie settings through your browser. Please note that disabling cookies may affect your ability to use certain features of our websites.

We may also track email engagement using web beacons and similar technologies. You can opt-out of marketing emails per the preferences outlined in this Privacy Policy.

Do Not Track:
Some browsers send “Do Not Track” signals. We do not currently respond to these signals. For more information, visit [https://allaboutdnt.com/](https://allaboutdnt.com/).

3. How Wonders Fashion Uses Your Personal Information

We use your personal information for the following purposes, as described at the time of collection:

To Provide Services: We utilize your personal information to:

  • Operate and enhance our services and business, including affiliate marketing programs.
  • Evaluate and establish business relationships, allowing you to provide us with services.
  • Improve our services by analyzing trends, feedback, and sentiments from social media and direct communications.
  • Create and maintain your user profile, track orders, purchase history, and shipments, and send reminders for items left in your shopping cart.
  • Remember devices from which you have logged in previously.
  • Communicate with you regarding service updates, security alerts, and support.
  • Understand your needs to personalize your experience, including using your location for language preferences and accurate date and time information.
  • Provide support and respond to your inquiries, including through our Wonders Fashion Concierge and chat services.

We may combine personal information collected at our retail stores, websites, and other sources to enhance your shopping experience and facilitate product returns.

Research and Development: We may use your personal information for internal research and development, including service improvement. We might create aggregated, de-identified, or anonymized data, which we can share with third parties for lawful business purposes.

Marketing and Advertising: We and our third-party advertising partners may collect and use your personal information for marketing purposes. This sharing does not include personal information from our text messaging programs without your consent.

  • Direct Marketing: We may send you marketing communications related to Wonders Fashion, as permitted by law. You can opt out as detailed in the “Opt-Out of Marketing Communications” section.

  • Interest-Based Advertising: We may partner with third-party advertising and social media companies to display ads on our services. These companies may collect information about your online activities to serve relevant ads. We also share user information to facilitate interest-based advertising. You can learn more about limiting interest-based advertising in the “Advertising Choices” section.

Manage Recruiting and Process Employment Applications: We may use your personal information submitted in job applications to facilitate recruitment and evaluate candidates.

Compliance and Protection: We may use your personal information to:

  • Comply with applicable laws and respond to legal requests.
  • Protect the rights, privacy, and safety of our users and others.
  • Audit our internal processes for compliance with legal requirements.
  • Enforce our terms and conditions.
  • Prevent and investigate fraud, cyberattacks, and other illegal activities.

Applicable laws may require or permit us to process your personal information for specific purposes. This Privacy Policy does not limit our rights in this regard.

4. How Wonders Fashion Shares Your Personal Information

We may share your personal information with the following parties, as described in this Privacy Policy or at the time of collection:

Affiliates: We may share your information with our corporate affiliates to provide our products and services in accordance with this Privacy Policy.

Suppliers and Service Providers: We may share your information with companies and individuals that assist us in operating our services and business. This includes providers of IT, hosting, payment processing, customer support, order fulfillment, shipping, marketing, analytics, fraud detection, and event management services.

Financial Services Companies: If you choose to use financing options (e.g., Afterpay), we may share your information with financial services companies that check your credit and facilitate your purchases. Afterpay will handle your information in accordance with its privacy policy, available at [Afterpay Privacy Policy](https://www.afterpay.com/en-CA/privacy-policy).

Payment Processors: Payment card information is processed directly by our payment processors, such as PayPal. PayPal will use your payment data in accordance with its privacy policy, which can be found at [PayPal Privacy Policy](https://www.paypal.com/ca/webapps/mpp/ua/privacy-full).

Advertising Partners: We may share your personal information with third-party advertising companies for interest-based advertising purposes.

Professional Advisors: We may disclose your information to professional advisors, including lawyers, accountants, auditors, bankers, and insurers, as necessary for their professional services.

Authorities and Others: We may share your information with law enforcement, government authorities, courts, and other parties when we believe it is necessary for compliance or protection purposes.

Business Transferees: In the event of business transactions (or potential transactions) such as mergers, acquisitions, or reorganizations, we may share your information with relevant parties involved in those transactions.

Business and Marketing Partners: We may partner with third parties to co-sponsor events or promotions, offer joint products or services, or work with influencers in our affiliate marketing programs.

Third-Party Platforms: If you log into our service using or link your account to a social media platform (e.g., Facebook), we may share your personal information with that third-party service. Their use of your information will be governed by their privacy policy and your account settings.

Other Users and the Public: You may choose to make certain profile information public. Information made public can be collected and used by others, including being cached or stored by search engines. We are not responsible for any use of information that you choose to make public.

5. Your Choices

You have several options regarding your personal information:

Exercise Your Privacy Rights: As detailed in Section 9, you may request access to or updates for your personal information held by Wonders Fashion, subject to certain limitations. We encourage you to review and update your account information before making a request.

Delete Your Profile: If you have an account, you can delete your profile by logging in and selecting “Profile” followed by the “Delete My Profile” option. After deletion, we may still retain certain personal information for the purposes outlined in the section titled “How Wonders Fashion Uses Your Personal Information.”

Access or Update Your Information: Registered users can review and update their account information by logging in.

Opt-Out of Marketing Communications: You can opt out of marketing messages using self-service unsubscribe options (e.g., clicking an unsubscribe link in emails, replying “STOP” to text messages, or adjusting your account preferences) or by contacting us at service@wonders.fashion. Note that you cannot opt out of essential communications regarding your purchases or updates to our Privacy Policy and Terms of Use.

Cookies: Most browsers allow you to remove or disable cookies. To do so, follow your browser’s instructions. If you disable cookies, some features of the Service may not function properly. For more information on managing cookies, visit [All About Cookies](https://allaboutcookies.org/). We use Google Analytics, including its signals feature, to analyze user activity. Learn more about Google Analytics cookies [here](https://developers.google.com/analytics/resources/concepts/gaConceptsCookies) and how Google processes your data [here](https://policies.google.com/technologies/partner-sites). You can opt out of Google Analytics by installing a browser plugin available at [Google Analytics Opt-out](https://tools.google.com/dlpage/gaoptout?hl=en).

Local Storage: You can limit HTML5 cookie usage in your browser settings. Unlike standard cookies, Flash-based local storage cannot be managed through browser settings, but you can adjust Flash player settings to block it. Blocking Flash storage may affect the functionality of Flash applications used by the Service. For more information, visit [Adobe Flash Player End of Life](https://www.adobe.com/products/flashplayer/end-of-life.html).

Advertising Choices: You can limit the use of your information for interest-based advertising through the following methods:

  • Browser Settings: Block third-party cookies.
  • Privacy Browsers/Plug-Ins: Use privacy-focused browsers or ad-blocking plugins to block tracking technologies.
  • Platform Settings: Utilize opt-out features from Google, Facebook, and TikTok:
    – Google: [Google Ad Settings](https://adssettings.google.com/)
    – Facebook: [Facebook Ads](https://www.facebook.com/about/ads)
    – TikTok: [TikTok Privacy](https://www.tiktok.com/privacy/ads-and-your-data/)
  • Industry Opt-Out Programs: Opt out of interest-based ads from companies participating in:
    – [Network Advertising Initiative](https://thenai.org/opt-out/)
    – [Digital Advertising Alliance](https://optout.aboutads.info/?c=2&lang=EN)
    – Download the [AppChoices](https://youradchoices.com/appchoices) mobile app to opt out of interest-based ads in mobile apps.
  • Mobile Settings: Use your mobile device settings to limit the use of your advertising ID for interest-based advertising.

Declining to Provide Information: Some services require personal information (e.g., shipping address) to function. If you do not provide this information, we may not be able to provide those services.

Online Chat Services: Communications through our online chat services may be monitored or recorded for quality assurance. Please refrain from using these services if you do not consent to monitoring or recording.

Third-Party Platforms: If you connect to our Service via social media accounts (e.g., Facebook), you may manage your privacy settings on those platforms to limit the information we receive. Revoking access to a third-party platform will not affect information already obtained.

Please note that we may collaborate with companies that offer their own opt-out mechanisms. We do not control these mechanisms, and even after opting out, you may still receive interest-based ads from other companies.

6. Social Networking, Other Sites, and Services

When you engage with certain features of Wonders Fashion’s websites or services, such as linking to our Facebook or X pages or sharing products on platforms like Pinterest, please be aware that the information you post or share may be visible to others. This includes the potential for your information to be collected, used, and disclosed by third parties, which may lead to unsolicited messages. By interacting with these third-party sites, you are leaving Wonders Fashion’s website, and we do not endorse or claim affiliation with any of these third parties. Additionally, our content may appear on web pages, mobile applications, or online services that are not affiliated with us. Information shared on these third-party platforms is governed by their respective privacy policies, which we encourage you to review. You are solely responsible for the information you choose to share in these contexts. Wonders Fashion is not liable for the use, disclosure, or retention of any information you disclose on these platforms, and such actions are not covered by this Privacy Policy. Please exercise caution when sharing your information in these situations.

7. Retention, Location, and Security of Your Personal Information

Wonders Fashion retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or for a longer period if required by applicable law. Your personal information may be stored and processed in Canada, the United States, and other countries. Please note that laws governing the collection, use, disclosure, and retention of personal information may vary from those in Canada. Consequently, your information may be transferred outside Canada in accordance with this Privacy Policy.

To protect your personal information, Wonders Fashion implements reasonable safeguards, including administrative, technical, and physical measures tailored to the sensitivity of the information we hold. Although we strive to secure your data, please understand that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security of your personal information.

8. Cross-Jurisdictional Data Transfers

As a Canadian company, Wonders Fashion collects and maintains your information in Canada, the United States, and other countries, regardless of the location from which you submitted it. By providing your personal information, you acknowledge and agree to its transfer to other jurisdictions for processing and storage, where data protection laws may be less stringent than those in your own jurisdiction. If you do not consent to your information being collected and stored in the United States, Canada, or other countries, please refrain from submitting such information through our websites.

Additionally, your personal information may be accessible to law enforcement, national security authorities, and courts in these jurisdictions, in accordance with applicable laws. While this website may be accessed by users from outside Canada, it is intended solely for individuals located within Canada. We make no representations or warranties regarding the appropriateness or availability of aritzia.com for use in other countries, including compliance with local laws related to default cookie settings.

9. Individual Privacy Rights

Subject to applicable exemptions and the extent allowed by law, you have the following rights regarding the personal information we hold about you. When exercising these rights, we may ask for specific information to confirm your identity. We may deny requests for access or correction if we believe the change is not legally required or would result in inaccurate information. If we refuse a request, we will provide an explanation for our decision.

(a) Right of Access
You may request in writing that we confirm whether we hold personal information about you. If we do, you have the right to receive a summary of our processing activities related to that information and to access your personal information as permitted by law and this Privacy Policy. A reasonable fee may apply if you request a transcription, reproduction, or transmission of this information, and you will need to provide documentation to verify your identity. We’ll inform you of the estimated cost before fulfilling your request. Please note that your right to access personal information is not absolute and may be denied for various reasons as outlined in applicable legislation.

(b) Right to Rectification/Correction
If we hold personal information about you that you believe is inaccurate, incomplete, or outdated, you can request that it be rectified by contacting Wonders Fashion’s Privacy Officer (see Section 13 below). You can also help us maintain the accuracy of your information (including your Wonders Fashion account details) by notifying us of any changes. You may update your account information through our website, Wonders Fashion Concierge, or at any retail location. If we identify inaccuracies, we will take reasonable steps to correct them and will notify any relevant third parties if appropriate. If we refuse a request for rectification, we will explain our reasons to you.

(c) Right to Withdraw Consent
If we rely on your explicit or implicit consent as the legal basis for processing your personal information, you have the right to withdraw that consent at any time by contacting Wonders Fashion’s Privacy Officer (see Section 13 below). Please note that withdrawing your consent will not affect the legality of any processing conducted prior to your withdrawal. Additionally, if you withdraw consent, we may be unable to provide certain products or services.

10. Children’s Privacy

Wonders Fashion does not knowingly collect personal information from children under 14 years of age without the consent of a legal guardian. If you believe we have unintentionally collected such information, please contact Wonders Fashion’s Privacy Officer (see Section 13 below). If we learn that we have inadvertently collected personal information from a child under 14 without parental consent, we will take reasonable steps to delete that information from our systems, except where retention is required or permitted by law.

11. Employment

Wonders Fashion may use and disclose your personal information to manage and process your job application and related matters. If you are hired, your personal information will be used, disclosed, and retained in accordance with our Employee Privacy Policy.

12. Changes to this Privacy Policy

Wonders Fashion may update this Privacy Policy from time to time. When changes occur, we will notify you by posting the new version on our website at wonders.fashion. In some cases, we may also reach out via email or other means we believe will effectively inform you. Any updates to this Privacy Policy will take effect upon posting the modified version (or as otherwise indicated at the time of posting). Your continued use of the Service following any changes signifies your acceptance of the revised Privacy Policy.

13. Contacting Wonders Fashion’s Chief Privacy Officer

If you have any comments or questions regarding this Privacy Policy, or if you wish to exercise any of your rights concerning your personal information, please contact Wonders Fashion’s Privacy Officer at: po@wonders.fashion.